how to place ads in android apps


Placing ads in Android apps has become a popular way for app developers to monetize their apps. However, it’s important to do it right in order to maximize revenue without annoying users. In this article, we’ll explore tips, benefits, and recommendations for how to place ads in Android apps.

Tip 1: Choose the Right Type of Ad

There are several types of ads that you can place in your Android app, including banner ads, interstitial ads, and rewarded video ads. Banner ads are small ads that are displayed at the top or bottom of the screen, while interstitial ads are full-screen ads that are displayed between content. Rewarded video ads offer users a reward such as in-app currency or extra lives in exchange for watching an ad. Choose the type of ad that fits your app and user experience the best.

Banner Ads

Tip 2: Limit Ad Frequency

While ads can generate revenue, bombarding users with too many ads can lead to a negative user experience and lower retention rates. It’s important to limit the frequency of ads in your app to avoid annoying users. One way to do this is to use frequency capping, which limits the number of times a user sees an ad in a certain period of time.

Ad Frequency

Tip 3: Place Ads Strategically

The placement of ads in your app can greatly affect user experience and revenue. It’s important to place ads in strategic locations where they won’t interrupt the user experience. For example, banner ads can be placed at the bottom of the screen while interstitial ads can be displayed between levels or after completing a task.

Strategic Ad Placement

Tip 4: Consider User Demographics

Consider the demographics of your app’s users when choosing the type of ad and its placement. For example, younger users may prefer rewarded video ads over banner ads, while older users may find interstitial ads more acceptable.

User Demographics

Tip 5: Test and Optimize Ads

Testing and optimizing ads can help increase revenue and improve user experience. Experiment with different ad formats and placements to see what works best for your app and users. Use analytics to track ad performance and make adjustments as needed.

Test And Optimize Ads

Benefits of Placing Ads in Android Apps


The primary benefit of placing ads in Android apps is monetization. Ads can generate revenue for app developers and help support the development of new apps.

Free Apps

Placing ads in apps can also make it possible for developers to offer their apps for free, which can attract more users and increase the app’s popularity.

User Engagement

Well-placed and targeted ads can actually enhance the user experience by providing relevant and useful information or offers.

Recommendations for Placing Ads in Android Apps

Follow Ad Policies

Make sure to follow Google’s policies when it comes to ad placement, formatting, and content. Violating these policies can result in your app being removed from the Play Store.

Balance Ads and User Experience

It’s important to strike a balance between generating revenue and providing a positive user experience. Too many ads or poorly placed ads can lead to user frustration and decreased retention rates.

Use Ad Networks

Consider using ad networks like AdMob or Unity Ads to easily integrate ads into your app and maximize revenue.


Placing ads in Android apps can be a profitable way to monetize your app and support its development. By following these tips, taking advantage of the benefits, and implementing the recommendations, you can successfully place ads in your app without compromising user experience or violating policies.

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